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Jan 26th

What You Need to Know About Google Ads

There are almost 4 billion people that are taking the advantage of Google ads to boost their business performance. Even though Google ads will fetch a lower revenue this year compared to last year, it will still; afford to get to $39.58 billion. However, even if we are talking of many businesses using this platform for good reasons, there are also millions of people that don’t know who this works. In case you want to know how you can use Google ads for your products make sure to keep it here for more info.

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First of all, what is Google Ads? When we talk of Google Ads we mean an online advertising program found in Google that helps marketers to post their product and services to a wide range of audience. The good thing with Google Ads is that you will not pay until someone clicks on your post hence becoming economical for all sizes of business. Google Ads is the best way to go for your business when you want to increase your business visibility. Click here to learn more.

But now, how do Google Ads work? Do you want to know? Read more here. There is no way you can decide to use Google Ads when you don’t know how it works. What you must understand about Google Ads is that it works on auction principles where your advert will appear if a user uses a keyword that is similar to yours. The two things you need to do for you to be highly visible when using this auction system is to optimize your page quality score and ensure you have a high bid amount. If you check this link you will discover more about page optimization.

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It’s also good to understand the elements of quality scores. If you join Google Ads you will realize there are some things that will upset your auction bid and this that why we are here to give you more info. Here are the elements that you need to know before taking part in Google Ads.

Relevance is very crucial when it comes to bidding score quality. In this, you are expected to ensure you are good at keeping your ad relevant to the search queries used by users, ensure your ad keywords are on point depending on your ad group, and also ensuring you have an attractive landing page.

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The next factor to think about is the Historical Click-through Rate. This is a very sensitive factor that you must read more about. In this case, Google uses your previous history to know how you interact with your clients before you can win the auction. Therefore, make sure your content is effective so that it can reach the target audience.

It will be necessary for you to read more here about the Google Ads cost and the effective ways to reduce this cost.

Reference: https://youngzoe.mystrikingly.com/blog/guides-to-how-google-ads-works

This post topic: Advertising & Marketing

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