Branding is very important to a business. It is the way that they can reach out to their customers and tell them their beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
There is such a thing as the psychology of colors. When people see specific colors, they begin to feel and think something. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Our thinkings are affected by colors. There are various ways that certain colors speak to use. Using certain colors in your logo helps to communicate what your business or brand is all about.
Questions about your business should be asked before creating your logo. What is your target market – male or female? Is your brand trendy or classy? Do you have an age group in mind for your target market? Are you targeting high-end or middle-class customers? These questions help your business create a logo that truly speaks to your audience. It is a solid brand that can be created after considering these questions.
Different colors evoke different feelings in us. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. Here are the different colors to use in your logo and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let us consider the warm colors first.
If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. There is urgency in the color red so it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
With orange, you get a friendly, playful color. It possesses overall energy. Children love this color.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
Many logos contain the color blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
It is ideal to use the color green for outdoors. It conveys newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Its earthy and tough-guy persona makes brown attractive to male audiences.
In its own category is black and white. You get a powerful logo if you combine black and white with other colors.
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This post topic: Advertising & Marketing